Razor company Gillette has clearly taken a hit. Body haircare company Fur Oil saw revenue grow three times per year since starting in 2016.

Meanwhile, the category 'skincare' is up 8% for the same time period. According to market research company NPD Group, the beauty industry category “shave body” has dropped 5% in sales over the 12 months that ended in June. The famous females aren't alone: A growing number of women are relying less on razors these days. I grew up HATING the hair on my body.' She continued: 'It’s not about ‘not believing in shaving’, it’s about believing I AM BEAUTIFUL, ATTRACTIVE AND “FEMININE” NO MATTER WHERE I HAVE HAIR ON MY BODY.”Īctress Amandla Stenberg, YouTube personality Ingrid Nilsen and musician Maggie Rogers have also talked about body hair and delighted in growing out their own. “I stopped shaving my legs and armpits about a year ago as a practice of self-love. “I’ve finally gotten to the point where I feel (almost) totally comfortable like this,” she wrote in an Instagram post about the event. “Bachelor” personality Bekah Martinez also shared her thoughts on body hair last month, when she walked a red carpet with her brown leg hair showing under a minidress. 'On any given day, I tend to like to shave, but sometimes letting my body hair grow out is what makes me feel sexy.' For me, body hair is another opportunity for women to exercise their ability to choose - a choice based on how they want to feel and their associations with having or not having body hair,' she wrote. “If I decide to shave my armpits or grow them out, that’s up to me. She posed for the magazine in a black bralette with her dark armpit hair on display.

Years after Kirke had furry pits on the red carpet, actress Emily Ratajkowski became one of the loudest voices to celebrate body hair this summer when she shared a personal essay in the September issue of Harper’s Bazaar.

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